The campaign slogan was “For The People,” and we worked to highlight all of the different people who felt personally represented by her.
Our goal of spotlighting the people, as much as the candidate, really culminated in a video we filmed with Mindy Kaling, in which they cooked dosas and curry and talked about their South Indian heritage (as well as how their parents both used old Taster’s Choice jars to store spices). The video gave Indian Americans an opportunity to bond over their shared experiences.
Who else keeps their spices in Taster's Choice jars? Turns out Mindy Kaling and I have more in common than we initially thought. -------------------------- D...